Best Venue/Location Based Execution Cinema/Theatre

Nov 2014  MediaPost Digital Out-Of-Home Awards 2014

TNT Legends - Your Face in the Trailer by Turner Entertainment Networks - TNT for National CineMedia http://www.mediapost.com/digitaloutofhomeawards/winners/

Warhol’s 15-minutes of fame, or 15 seconds in 21st-century time, came true for lucky patrons integrated into the inventive promo for TNT’s new “Legends” series. The “Your Face in the Trailer” promo tapped moviegoers at NYC’s Regal Union Square theater. The network and NCM teamed to film selected extras, shooting them against a green screen and editing their image into the TV trailer. Participants were sent their trailers, which they could share virtually. Think Woody Allen’s “Zelig” only more fun.

Credits: Christine Drayer - VP of Marketing, TNT Heather Crawford - Sr. Director of Marketing, TNT Allyson Teal - Director of Asset Management, Turner Media Group John Jamilkowski - Creative Director, TNT Angela Vondrasek - Sr. Writer/Producer, TNT Geoff Rod – Director of Engineering, NCM Chris Fisher – Director, Production Services, NCM Joe Prangley - Producer, NCM Mike Fuchsman - SVP , Media, Operations & Technology, NCM Aaron Ruth - Senior Systems Engineer, NCM James Medlin - Systems Engineer, NCM Melanie Cabrera – Video Editor, NCM Dusty Laird - Media Services Encoding Technician, NCM Todd Briscoe - Senior Manager Sales Support, NCM Blaire Oddo – Sales Coordinator, NCM